2025: People centric? Can we prove it?

Read the report from Frazer-Nash’s roundtable session People Centric? Can we prove it? which explored the following positioning statement:

“Designing well — human-centred design — does not just mean capturing user requirements; it is about ensuring that the design we put in place matches the capabilities and limitations of the users, to minimise inherent error traps which will impact on safety, efficiency, and satisfaction. Some sectors mandate a formal, systematic, documented integration of this human-centric approach, capturing user requirement from the very earliest stages of the design lifecycle and building/validating on those throughout.

“This is called Human Factors Integration and is prevalent, for example, in the nuclear industry and in defence. However, currently in the transport sector, we largely apply an engineering approach based on the assumption that design standards will just deliver user-centred design – but the experience of many travellers would suggest that this is a flawed faith. This leads to the question of how human-centred we are really in the design of our transport systems, and how consistent is this across modes of transport?”