James Woodcock
Professor of Professor of Public Health and Simulation, University of Loughborough
James is Professor of Public Health and Simulation at the University of Loughborough. He has extensive experience in transport and health research, having led the Propensity to Cycle Tool project www.pct.bike, creating the ITHIM tool for health impact assessment of transport, and leading the integration of health into agent based travel behaviour and network assignment models. He is part of the DARe Hub devising solutions for transport resilience in the UK. He is a PI on the Health Driven Design for Cities Project in Singapore.
